Social Class Essay Example for Free

Social Class Essay Would it be wiser to develop a new brand, or can it successfully market the same product to the under and over 50s? 5. In view of the anticipated growth of the 50-plus market should Oil of Olay consider a new strategy for its face cream? Would it be wiser to develop a new brand, or can it successfully market the same product to the under and over 50s? 6. What kind of subcultural (ethnic, race, age and sex) segmentation would best assist the marketer with the following products and services? 1. A digital microphone 2. An MP3 player 3. Jeans 4. Snap-chill meals 5. A new alcoholic lemonade 6. A tourist package to Vietnam and Pakistan . A personal telephone number 1. Some food goods, such as cans of pork, those people who are Moslem do not have pork and sometimes they substitute beef for pork. In this scenario, it has been of importance that manufacturers cannot produce the food associated with pork if they tend to target Moslem market. Otherwise, the customer of Moslem would be excluded. Take a Nutrilite as an example, it is a kind of nutritious medicine, like Blackmores in Au, it got different kinds of medicine, one of products is called protein powder that the people always going to gym should take after they finish the training. Also, for elders linked to the age subculture, the company produces each product in terms of some illness that is potential to them when they get older. Meanwhile, the likelihood of illness will decline if these aged people insist taking it. 2. Baby boomers: Those people are reaching the retirement age and they could be the largest customers using TV because they would spend lots of time at home. The company can give customers from the age of babyboomer some discounts once they plan to sign the contrast with Foxtel company duo to these people have potential to become the lasting customers. Generation X: consist of people born from 1965 to 1979, this group of people has accepted the higher education already and some of them work in a big company, earning higher salaries. Those people are in no rush to marry. For advertising companies, they should stress the advantage (eg. Credibility and naturalness of ingredients) of Paying TV services. The advertising company should attract these people since they like music, fashions and language. Generation Y: consist of people born between 1980 and 1994. Those people are more open to change and looking for next gadgets. These people use the internet almost everyday and the advertising company can have a try that linking the tv service to the internet. Also, this group of people is characterized by the informal groups, like friends and they prefer to imitate what friends do. 3. The business can give the elders discount if they purchase the necessity, such as walking stick. Particularly, if some elders make a consumed decision, such as buy a new car, then the government should cut the tax rate that elders should pay by the mortgage or cash. The allowance given to elderly depends on what sort of decisions they make and the income earn. 4 I think the oil of ulan should develop a new product since customers between 50 and over-50s have different skin. For instance, the skin with elders has more wrinkles and the company should design specific products for the people who are more than 50. The company can not market the same product but can develop a new brand that is a branch of Oil of Ulan. As a result, the two brands can segment different groups of customers and position the products. . A digital microphone and an mp3 player) age. As young and older people have different aspects regarding the interests. The young people prefer to go to ktv and even stay here overnight and a digital microphone is useful for those people as they utilize it to practice singing. While for olders, they are less likely to use this modern devices and the one they like maybe reading newspaper, opera, or walking in the park etc. Jeans) age and sex. Some famous brands of jeans, such as levi’s and lee are welcomed by young people. Particularly, the series of CLOT of Edison chen is so fancy that a large number of young fans like it. Also, some females like jeans as it could reveal the beautiful body when they wearing it. Snap-chill meals and a alcoholic lemonade) ethnic. Some people from Mexico like chill very much and that’s why in Mexico, there is a kind of strong chill called ‘ devil chill’. However, some people from southern areas in China, those people like sweet food while people in north-west like chill and beer since the weather is very cold and they eating chill to warm themselves. For a lemonade, some people like drinking beer. A tourist package to Vietnam and Pakistan) age. Nowadays, both young and older people like travelling. However, young people have more curious about the outside world and they prefer to have a look by travelling. A personal phone number) ethnical . Some religious people do not like some numbers like 4, they think 4 sounds like ‘death’ in Chinese. Consequently, when they choose the cell number , they prefer to choose the lucky number even though they spending much more money to purchase the number.

Differences between Beatrice and Hero in Much Ado about Nothing Essay

Differences between Beatrice and Hero in the early scenes of Shakespeare’s play ‘Much Ado about Nothing’ Shakespeare’s play ‘Much Ado about Nothing’ has two main female characters, Beatrice and Hero, who are cousins. Both appear to be completely different in the beginning of the play but, as things progress and their characters develop, there are also some very obvious similarities between them. Hero and Beatrice have a very close relationship; they are best friends. Leonato is Hero’s father but Beatrice has no parents, which gives her greater freedom. Where Hero is polite, quiet, respectful and gentle, Beatrice is feisty, cynical, witty, and sharp. Shakespeare uses quite a lot of literary devices and techniques to present the characters of Hero and Beatrice in a way that lets the audience easily compare and contrast them. For example, in the characterisation of Hero and Beatrice, the dialogue used – what they say, how they say it, what other characters say about them and Hero’s silence are all very important in revealing their characters; in a similar way, their actions – what the characters do, and their inaction contrasts and creates significant difference between them, bringing each one’s personality. In addition, Shakespeare’s constant use of dramatic irony, exaggeration and contrasting plots, themes and structure all combine in his presentation of the two. At the start of the play Hero is presented as a typical woman of the time, modest and demure – she says little. In fact, Shakespeare’s first words describing Hero, ‘Is she not a modest young lady’ announce her essential qualities of modesty and decorum. In this period, these were vital qualities to have in a wife and Hero possessed them, unlike Beatrice. By contrast, Shakespeare portrays Beatrice as an untypical woman, being outspoken, independent, witty and unconventional – she is always participating in the conversation even with the men (especially Benedick), which Hero never does. A prime example of this in Act 1 is when Beatrice asks the messenger about Benedick, (a lord, and soldier from Padua) in an offensive way: â€Å"I pray you, is Signor Mountanto returned from the wars or no?† This is part of her â€Å"merry war† with Benedick. Beatrice appears to loathe Benedick and vice versa; they engage in many â€Å"skirmishes of wit.† However, although Beatrice appears hardened and sharp, she is vu... ...he other hand, Beatrice and Benedick are comedy-makers and Beatrice is not ruled by her father as Hero clearly is. It does take Don Pedro’s benevolent plot to bring Benedick and Beatrice together, however. A modern audience would prefer Beatrice to Hero as she is her own self and admirable. The relationships also differ because Benedick and Beatrice’s relationship slowly grew whereas Claudio and Hero’s relationship was love at first sight. Perhaps it was a little hasty as we see in Act 4 how their love turns sour. Beatrice and Hero are both wonderful and intriguing characters. They develop in interesting ways and they represent two extremely different views of society and what it was like to be a woman in those patriarchal times.   Ã‚  Ã‚  Ã‚  Ã‚   I find Beatrice the more interesting character of the two women; she is more active and has a fuller character which lets you speculate about her whereas this isn’t possible with Hero because her character is so bland. Beatrice’s character is also more entertaining and she stimulates feelings out of the reader, making you like or dislike her and the way she acts and again this isn’t as possible for Hero because her character is so featureless.

Religious Parallels Lord of the Flies

William Golding's Lord of the Flies is an allegorical novel from numerous perspectives. It draws societal parallels to a post-war world, political parallels to different methods of government, and even psychoanalytical parallels to the psychological models of Freud. One of the most prominent allegories contained in the story is its parallel to the Bible. William Golding creates these parallels in many different ways, through both settings, and the actions of characters. Interestingly, every religious allegory in Lord of the Flies is incomplete; they are similar to events in the Bible, but none of them are completely synonymous.Golding's creates a unique stance on Christianity by his flawed allegories to the Garden of Eden and Jesus’ teachings and death; he shows that he favors some Christian values and some of the Bible’s messages, but is opposed to others. The first connection between Lord of the Flies and the Bible is located at the very beginning of both books: the s etting of the island reminds one of the Garden of Eden. Golding describes the island: â€Å"Beyond the platform there was more enchantment. Some act of God [†¦] had banked sand inside the lagoon so that there was a long, deep pool in the beach with a high ledge of pink granite at the further end† (10).He also notes that the â€Å"shore was fledged with palm trees. These stood or leaned or reclined against the light [†¦]† (9). This is eerily similar to the Garden of Eden, which â€Å"the Lord God planted [†¦] and he placed there the man whom he had formed. Out of the ground the Lord God made various trees grow that were delightful to look at and good for food, with the tree of life in the middle of the garden [†¦]† (The New American Bible, Gen. 2:8-9). If â€Å"the man† in the Bible is taken to be Ralph and the other boys, then another comparison can be drawn.When Ralph strips down and swims in the lagoon, it reminds one of Adam naked i n the garden. The water could be seen as a connection to baptism, which is the recognition of a new birth or creation. This is one of the few connections in the novel which is entirely parallel with that of Bible, suggesting that Golding probably supported the creation theory. Yet another connection the Garden of Eden appears in the â€Å"beastie† that the boys are afraid of; it is often connected to the serpent in the garden that tempts Eve and causes original sin.These connections, however, are far from ideal. The island is indeed close to utopian, but there is the â€Å"long scar† (7) from the airplane crash. Golding probably rejected the idea that anything, even if created by God, could be perfect. Also, the serpent in the bible is always thought of as an external force, such as the devil, whereas Simon will eventually learn that the beast is not an external but an internal fear. This could be interpreted to mean the Golding did not believe that original sin came f rom an outside force; rather, it is an inherent part of human nature.Golding’s characterization of Simon creates a strong link between his actions on the island and the life of Jesus in the gospels. The first major example of this is when Simon is walking through the woods and is followed by the littluns: [The littluns] talked, cried out unintelligibly [†¦]. Then, amid the roar of bees in the afternoon sunlight, Simon found for them the fruit they could not reach, pulled off the choicest from up in the foliage, passed them back down to the endless, outstretched hands. When he had satisfied them he paused and looked round. † (56)

Cell Phones Does Using Cell Phones Make People More or...

Cell phones: Does using cell phones make people more or less connected? Article 1 About writer: Helen Lee Lin in 2012. He did Ph.D in the department of Psychology for University of Houston and now he is working as a writer and freelancer in Ankara, Turkey. His basics interest in writing are in the fields of language, marketing, human relationship and media effects. Link to the Article: http://www.scientificamerican.com/article/how-your-cell-phone-hurts-your-relationships/ Summary In the article the write Helen lee Lin is describing multiple benefits of having a cell phone and besides this he is describing its dangerous and negative impacts on the relationships. In his article he said that now a day it is impossible for the mobile†¦show more content†¦The writer then discussed about the another experiment that had made in this experiment two pairs were asked to have 20 minutes chit chat on a general casual topic with using the mobile phones and another pair was asked to have chit chat with each other on personal and emotional topics with the presence of having cell phones. The results revealed that cell phone usage do effect the couple who were talking about the neutral issues but the another couple who did chit chat on personal and emotional topics then the presence of cell phones effects negatively their level of closeness and connection. The writer suggested in this article that for the purpose of developing the close connection and strong emotion al bonding it is compulsory to keep your phone away especially when you are with your close relationships. In my opinion this article is very helpful for the purpose of developing best understating about hoe cell phones are responsible in creating distances among our close relationships. This article is also helpful locating the reasons and situations where it badly impacts our conversations and become the reason of poor communication. By reading this article I have developed the best understanding about how the usage of cell phones affects the social communication structure and how this way of communication hasShow MoreRelatedDriving A Vehicle While Texting1745 Words   |  7 PagesIntroduction We currently live in a society where technology has become a necessity, more specifically, cell phones have become essential and people go crazy when they are without this particular device. This obsession with our cellular devices has caused many deaths, affected our form of communication with others, and making us stupider. 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